If you run a company, you should know that your labels are crucial to your brand and how you package your products. Your company’s image is displayed on its labels. As such, they must leave a receptive impression on your customers.
However, with so many options available, finding out where to begin when designing your labels might take some work. Follow these steps to ensure your labels stand out from your competitors and ultimately sell more products.
- Competitor Research
The first step before designing anything is to find out what other businesses are doing and the strategies that they are implementing. It will also prevent you from making expensive mistakes going with a strategy that will most likely bear no fruit. Analyzing your competition’s pricing strategies, in-store advertisements, and shelf placements will empower your business to be more reactive.
As a general rule, ensure that your label blends with the rest of your packaging. It needs to reflect the product’s personality and that of your entire brand. You wouldn’t want a beer label resembling a label that would be used on a hat box! People won’t take your industrial solvent or cleaning solution seriously if it comes in plain white packaging. Instead, try using specific images and colours associated with the items inside — for instance, green for cleaning products or red for harmful products — but also with your identity as a company. If you do it right, this will guarantee every time someone sees one of your labels on the shelf, they say, “I’ll buy this again.”
Colour is crucial when it comes to making a solid first impression on your customers.
A great way to think of a product’s colour is as an illustration. For example, a skilled illustrator will apply different colour tones to effectively convey their message and breathe life into their work. Much like how they will apply a light shade above a dark one to illustrate tone depth, you can also use a dark shade to add more effect and distinguish your product from your competition.
Fonts have their own personalities, and you may understand the branding or message before you can read the words. They prepare the reader for what they are about to read. Finding fonts representing the brand of your company is crucial because they give potential future customers their first impression of you. Select a font that is simple to read and compatible with the look and feel of your company, such as Helvetica or a sans-serif style.
An influential label should outline the contents of your product and be simple to read. The writing should express its meaning and flow from left to right. Users will likely avoid your product altogether if the material is unreadable or contains confusing grammar errors.
You are not required to include any specific information on your product label. If you do add some details, ensure they are accurate. There are different rules and regulations for products and retailers. Visit our FAQs to learn more.
Your label is a crucial packaging component and is your brand’s first impression. Please select the appropriate material for your product to ensure its quality! White, cream, and clear materials provide a wide range of design options and significant impact against a wide selection of products. A striking green liquid, for instance, is clearly visible on the label; you can add a vintage feel to your wine bottle labels using textured cream paper.